Higher ROI on Marketing Budgets via ‘Brand Credits’

Higher ROI on Marketing Budgets via ‘Brand Credits’ A Smarter Way to Invest in Customer Success and Retention Every software company faces a fundamental question: How do we allocate our marketing and retention budgets for maximum impact? Traditionally, companies spend heavily on lead generation, customer success, and even cash refunds to appease unhappy customers. But there’s a smarter way to reinvest in your ecosystem—Brand Credits. Instead of issuing cash refunds or directing budget toward acquisition efforts with uncertain returns, software companies can leverage Brand Credits to keep customers engaged, ensure they receive value from the product, and strengthen their long-term commitment. Why Brand Credits Deliver a Higher ROI 1. Keep Customers in Your Ecosystem

Rather than losing a customer to a refund or an alternative solution, Brand Credits encourage them to invest further in your platform.

2. Turn Dissatisfaction into Opportunity

Every software business encounters dissatisfied customers. Offering Brand Credits for expert services helps customers see value in your product and remain loyal.

3. Drive Better Customer Outcomes and Reduce Support Costs

• Lower support ticket volume
• Higher customer satisfaction
• Increased renewal rates

4. Enhance Customer Acquisition through Service Packages Offering service credits as part of a promotional bundle can attract high-intent buyers who are more likely to succeed with your software. 5. More Predictable Budgeting and Higher ROI Brand Credits provide a controlled reinvestment into your user base, increasing retention and upsell opportunities. How Expertly Supports Brand Credits Expertly makes it easy for software companies to implement a Brand Credits system within their services marketplace.

• Allocate Budget Strategically: Assign credits to specific customer segments based on need and engagement level.
• Seamlessly Cover Portions of Services Costs: Provide full or partial coverage for expert services.
• Manually or Automatically Deposit Credits: Offer credits as a retention incentive or promotional tool.

The Future of Customer-Centric Growth Software companies that rethink customer success investments will outperform competitors who rely on traditional methods. Brand Credits offer a win-win solution—customers receive valuable support, and companies drive higher retention, adoption, and revenue. With Expertly, software companies can transform their marketing and retention budgets into powerful customer success tools. Ready to turn retention dollars into growth dollars? Let’s talk.