Amazingly capable and reliable software products are now made faster and cheaper than ever before. This can be seen in the sheer quantity of software products out there and how similar their features are.

Today, the problem small business software buyers face now is not choosing the right software or cost; it’s implementation (i.e. how to set up and configure a software product to solve your particular problems).

The stack of software products that small business owners now need to deploy to remain competitive continues to grow quickly.  

This continued growth in the quantity and complexity of software products is increasing small business demand for hiring external software implementation services. We believe these trends will only continue.

This is why Expertly will never be an AI-first platform.  We invest in AI tools that help software buyer’s find relevant services and that help services providers better manage their services offerings, so that it’s easier and less expensive for buyers to get software products implemented expertly.

AI isn’t a magic wand for software implementation.

The people helping customers implement software products are critical to the success of growing businesses. So are the people who help customers get these services from providers.  We build tools for these people to serve more customers.

It means never missing an opportunity to get a customer the hands-on implementation services help she needs, when she needs it, so that she can realize the value of a software product to her business and life.  

There’s no substitute for good implementation services.

Software-like any other product-doesn’t create value until you know how to use it.  

We believe the human software expert will always be needed to help people use software products. If you do too, you’ve come to the right place.